{ "version": "1.0", "schema": "https://entitymap.org/spec/v1.0", "publisher": { "name": "Dog on the Table", "url": "https://dogonthetable.com/" }, "generated": "2026-10-16T15:06:41Z", "profile": "core", "verificationStatus": "self-declared", "entities": [ { "entityId": "e_001", "@type": "Organization", "name": "Dog on the Table", "description": "Independent support with SEO, AI visibility, websites and automation. 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GEO, short for generative engine optimisation, and AEO, short for answer engine optimisation, are overlapping names for that work. Some people use AI SEO for ordinary SEO done with AI tools. That's a different service from the one I offer here. My work builds on established SEO, including accessible pages, clear content and accurate brand information.", "sourceUrl": "https://dogonthetable.com/services/geo-aeo/", "pageTitle": "AI SEO consultant in Brighton · Dog on the Table", "contentType": "definition", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_005", "@type": "Concept", "name": "Search Engine Optimization", "alternateName": "SEO", "description": "The practice of earning visibility in search results. 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For about fifteen years, \"SEO\" meant \"Google.\" They had a pretty good run.", "sourceUrl": "https://dogonthetable.com/blog/the-14-percent-problem/", "pageTitle": "Why a single AI visibility score misleads · Dog on the Table", "contentType": "evidence", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_006", "@type": "Concept", "name": "AI visibility", "description": "Whether and how AI assistants mention a brand in sampled answers. Results can vary across questions, systems and repeated checks.", "sameAs": [ "https://www.wikidata.org/wiki/Q115305900" ], "hasChunks": [ { "chunkId": "c_009", "text": "I check whether AI assistants mention your brand, how they describe it and which sources they use. 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The weights reflect my judgement, informed by the sources linked throughout. They are not a search-engine scoring system.", "sourceUrl": "https://dogonthetable.com/tools/seo-ai-standard/", "pageTitle": "SEO + AI Standard: a practical review framework · Dog on the Table", "contentType": "procedure", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_008", "@type": "Methodology", "name": "Best in Show", "description": "An August 2026 study of 50 UK agency websites using public-page checks from framework v1.1. The top 10 are named; other entries are unnamed.", "maturityStatus": "established", "relations": [ { "predicate": "DEPENDS_ON", "targetId": "e_007", "targetName": "The Modern SEO + AI Optimisation Standard" }, { "predicate": "AUTHORED_BY", "targetId": "e_002", "targetName": "Kristian Towell" } ], "hasChunks": [ { "chunkId": "c_013", "text": "The average score was 40.2 out of 100 under this method.", "sourceUrl": "https://dogonthetable.com/tools/seo-ai-standard/agency-study/", "pageTitle": "Best in Show: a study of 50 UK agency websites · Dog on the Table", "contentType": "statistic", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" }, { "chunkId": "c_014", "text": "On 19th August 2026, I assessed each agency's homepage, About page and one recent blog post. The study used 13 publicly observable checks from the 32-check framework, covering 47 of its 100 weight points. This was version 1.1 of the framework. Those results were then rescaled to 100. The other checks were excluded from the score. A full assessment could produce a different result.", "sourceUrl": "https://dogonthetable.com/tools/seo-ai-standard/agency-study/", "pageTitle": "Best in Show: a study of 50 UK agency websites · Dog on the Table", "contentType": "procedure", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_009", "@type": "Standard", "name": "llms.txt", "description": "A proposed root-level file for declaring site content to language models. Dog on the Table's published position is that almost nothing fetches it, while tooling has begun grading it anyway.", "maturityStatus": "proposed", "hasChunks": [ { "chunkId": "c_015", "text": "On 15 June 2026 Ahrefs published the largest look at llms.txt in the wild so far : 137,210 domains. The headline number is hard to argue with. 97% of llms.txt files received zero requests in May. Nothing fetched them. Not a human, not a bot.", "sourceUrl": "https://dogonthetable.com/blog/llms-txt-nobody-reads/", "pageTitle": "Is llms.txt worth it? The honest answer · Dog on the Table", "contentType": "statistic", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_010", "@type": "Service", "name": "AI Visibility Audit", "description": "A fixed-fee engagement measuring how AI assistants describe a brand across ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews, then delivering a prioritised plan.", "relations": [ { "predicate": "TARGETS", "targetId": "e_006", "targetName": "AI visibility", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_016", "text": "The AI visibility audit gives you a detailed view of how your brand appears in AI answers. I test 50 questions about your market across ChatGPT, Claude, Gemini and Perplexity, and check Google AI Overviews for 20 tracked keywords. You'll see where your brand appears, where answers favour the competitors you name and where they contain inaccurate information. I turn those findings into a prioritised action plan, delivered with a report and a 60-minute walkthrough within two weeks of kickoff.", "sourceUrl": "https://dogonthetable.com/services/ai-visibility-audit/", "pageTitle": "AI visibility audit · £4,000 · Dog on the Table", "contentType": "procedure", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_011", "@type": "Service", "name": "Generative and Answer Engine Optimisation", "description": "GEO and AI visibility consultancy covering audits, clearer brand information, useful content and ongoing measurement.", "relations": [ { "predicate": "IMPROVES", "targetId": "e_006", "targetName": "AI visibility", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_017", "text": "I'm Kristian, an independent consultant at Dog on the Table. Here, AI SEO means work to help your business appear and be described accurately in AI-generated answers. I check answers from ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. The work starts with measurement, then moves into practical improvements to your content, brand information and website. You'll get a clear explanation of the findings and how they inform the next step.", "sourceUrl": "https://dogonthetable.com/services/geo-aeo/", "pageTitle": "AI SEO consultant in Brighton · Dog on the Table", "contentType": "procedure", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_012", "@type": "Service", "name": "Business Process Automation", "description": "AI and business process automation consultancy covering discovery, workflow builds, team workshops and ongoing support.", "hasChunks": [ { "chunkId": "c_018", "text": "If your team spends hours gathering information, moving it between tools or assembling the same report, there's usually something worth looking at. I help you decide which tasks could benefit from automation, then build workflows around the way you work. That can include scheduled research, content preparation, reporting or finding information in your own documents. I use these tools in my business too, and bring that practical experience to the work we do together.", "sourceUrl": "https://dogonthetable.com/services/ai-automation-agency/", "pageTitle": "AI automation consultant, Brighton & UK · Dog on the Table", "contentType": "definition", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_013", "@type": "Service", "name": "White-label SEO and GEO for agencies", "description": "SEO and AI visibility support for agencies, including audits, planning and implementation guidance delivered in their branding.", "audienceType": "executive", "relations": [ { "predicate": "TARGETS", "targetName": "Marketing and SEO agencies", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_019", "text": "If you need extra capacity or specialist help with a client project, I can work alongside your agency. That might be an audit, a plan for the next stage or ongoing support as the work develops.", "sourceUrl": "https://dogonthetable.com/for-agencies/", "pageTitle": "White-label SEO and AI visibility support · Dog on the Table", "contentType": "definition", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_014", "@type": "SoftwareProduct", "name": "Ask Volume", "description": "A free tool that suggests questions about a market, estimates relative demand and samples answers for brand mentions.", "relations": [ { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Dog on the Table" }, { "predicate": "TARGETS", "targetId": "e_006", "targetName": "AI visibility", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_020", "text": "Ask Volume uses your website to suggest questions that could be relevant to potential customers. It groups them by buying stage, estimates relative demand and checks a selection for brand mentions.", "sourceUrl": "https://dogonthetable.com/tools/ask-volume/", "pageTitle": "Ask Volume: explore possible AI search questions · Dog on the Table", "contentType": "definition", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_015", "@type": "SoftwareProduct", "name": "Retriever", "description": "A free tool that compares passages from a page with a question and provides evidence for reviewing relevance.", "relations": [ { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Dog on the Table" } ], "hasChunks": [ { "chunkId": "c_021", "text": "Give Retriever a page and a question. It compares passages from the page with that question, then shows the strongest match and concepts you may want to address.", "sourceUrl": "https://dogonthetable.com/tools/retriever/", "pageTitle": "Retriever: check how well a page answers a question · Dog on the Table", "contentType": "definition", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_016", "@type": "SoftwareProduct", "name": "Schema Sniffer", "description": "A free check of JSON-LD markup, with findings and optional draft markup to review.", "relations": [ { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Dog on the Table" } ], "hasChunks": [ { "chunkId": "c_022", "text": "Schema Sniffer reads the JSON-LD markup in your page's HTML and checks it against a set of rules. 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It highlights issues that may make a page harder to understand or operate.", "sourceUrl": "https://dogonthetable.com/tools/agent-ready/", "pageTitle": "AI agent readiness checker: free tool · Dog on the Table", "contentType": "definition", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_018", "@type": "SoftwareProduct", "name": "SEO + AI Standard Scorecard", "description": "An interactive review of 32 framework checks with a weighted score and suggested priorities. It does not measure actual search or AI visibility.", "relations": [ { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Dog on the Table" } ], "hasChunks": [ { "chunkId": "c_024", "text": "Work through the 32 checks using evidence from your site and processes. The score summarises your answers against the framework's weights, and the action list helps you choose what to investigate next.", "sourceUrl": "https://dogonthetable.com/tools/seo-ai-standard/scorecard/", "pageTitle": "SEO + AI scorecard: review your website · Dog on the Table", "contentType": "procedure", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_019", "@type": "SoftwareProduct", "name": "Free LLM Visibility Check", "description": "A free introductory check that tests three questions relevant to a market across three AI models and reports brand mentions in the nine answers.", "relations": [ { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Dog on the Table" }, { "predicate": "TARGETS", "targetId": "e_006", "targetName": "AI visibility", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_025", "text": "This free check tests three questions relevant to your market across three AI models. It records the nine answers and whether your brand appears, then emails you the report.", "sourceUrl": "https://dogonthetable.com/audit/", "pageTitle": "Free AI visibility checker for your brand · Dog on the Table", "contentType": "definition", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_020", "@type": "Place", "name": "Brighton", "description": "Brighton, East Sussex, UK. Where Dog on the Table is based and works from, serving clients across the UK, Europe and the US.", "sameAs": [ "https://www.wikidata.org/wiki/Q131491" ], "hasChunks": [ { "chunkId": "c_026", "text": "I'm based in Brighton and work remotely with businesses across the UK and beyond. You'll work directly with me, including the conversations about findings, priorities and progress.", "sourceUrl": "https://dogonthetable.com/services/geo-aeo/", "pageTitle": "AI SEO consultant in Brighton · Dog on the Table", "contentType": "evidence", "publisher": "Dog on the Table", "retrieved": "2026-10-16T15:06:41Z" } ] }, { "entityId": "e_021", "@type": "Service", "name": "SEO consultancy", "description": "Independent SEO consultancy covering technical SEO audits, website migrations, ecommerce and Shopify SEO, and iGaming and betting SEO.", "hasChunks": [ { "chunkId": "c_027", "text": "If you need a freelance SEO consultant to find out what's holding your site back, I'll work through the evidence with you and carry out the work we agree. I'm Kristian, the independent consultant behind Dog on the Table. I've spent 17 years in search, working in agencies, in-house and independently. 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