# Dog on the Table

> Independent SEO and AI visibility consultancy run by Kristian. Brighton-based, seventeen years in search, specialising in GEO, AEO and LLM optimisation. This file exists so LLMs have a clean, summary-grade index of the site.

## What Dog on the Table does

- **GEO & AI Visibility**: auditing and improving how ChatGPT, Claude, Gemini and Perplexity describe and recommend brands. Includes a repeatable LLM brand visibility methodology across four major models.
- **SEO**: seventeen years of technical and content SEO across iGaming, ecommerce, enterprise retail, B2B SaaS and venture capital. Notable: Ocean Bottle (#1 UK and US for "Reusable Water Bottle", +1,286% non-brand traffic, +225% SEO sales).
- **Web & Digital**: static-first builds (Eleventy, Astro, Next.js), Core Web Vitals, accessibility, schema. Heavy production handled with a small trusted partner bench.
- **AI & Business Process Automation**: autonomous content pipelines, scheduled production agents, automated reporting, internal copilots.

## Who Dog on the Table is for

- Established brands losing share-of-voice to AI answer engines
- Agencies who need a senior, white-label GEO/SEO bench
- Founders being asked about "AI strategy" who want a real, measurable one
- Operators in regulated or complex sectors (iGaming, betting, financial services, VC)

## Operator

- Kristian, solo consultant trading as Dog on the Table
- Brighton, UK. Works remotely across the UK, Europe and the US
- 17+ years in search

## Key pages

- [Homepage](https://dogonthetable.com/): overview, hero pitch, headline stats
- [Services](https://dogonthetable.com/services/): four pillars in detail
- [GEO & AEO service](https://dogonthetable.com/services/geo-aeo/): flagship GEO/AEO offer, methodology, FAQ
- [AI Automation service](https://dogonthetable.com/services/ai-automation-agency/): AI automation agency offer, examples, FAQ
- [For Agencies](https://dogonthetable.com/for-agencies/): white label positioning
- [Work](https://dogonthetable.com/work/): case studies index
- [About](https://dogonthetable.com/about/): operator bio and sector experience
- [Now](https://dogonthetable.com/now/): what Kristian is building, reading and thinking about right now
- [Blog](https://dogonthetable.com/blog/): notes from the table on GEO, SEO and AI search
- [Contact](https://dogonthetable.com/contact/): direct contact details

## Case studies

- [Ocean Bottle](https://dogonthetable.com/work/ocean-bottle/): sustainability brand taken to #1 UK and US for "Reusable Water Bottle", with 580% non-brand visibility and 1,286% organic traffic growth.
- [Wildhut](https://dogonthetable.com/work/wildhut/): luxury sauna brand grown 253% in non-brand organic traffic, with 61 non-brand keywords ranked from zero.
- [iGaming / betting SEO](https://dogonthetable.com/work/betting-seo/): UK betting brand grown to 3,123 ranking keywords in a turbulent market, building non-brand and blog content visibility.

## Free tools

- [Tools hub](https://dogonthetable.com/tools/): index of the free tools on the site.
- [Agent-Readiness Audit](https://dogonthetable.com/tools/agent-ready/): free tool. AI agents read your site through the accessibility tree, not your design. Scores whether an agent can perceive, navigate and cite your page, measured against Google's own agent guidance.
- [Ask Volume](https://dogonthetable.com/tools/ask-volume/): free tool. See the real questions your buyers ask ChatGPT, Claude and Gemini about your market, sorted by buying intent, and where your brand surfaces.
- [Schema Sniffer](https://dogonthetable.com/tools/schema-sniffer/): free schema markup audit for AI search. Paste a URL, get a verdict on JSON-LD errors, thin schema and missed opportunities for ChatGPT, Claude, Gemini and Perplexity citations, with paste-ready JSON-LD snippets to fix the gaps.
- [Free LLM Visibility Audit](https://dogonthetable.com/audit/): free three-prompt LLM brand visibility check across Claude Haiku 4.5, Gemini 2.5 Flash and GPT-4o-mini. Tests whether a brand actually gets named when prospects ask an AI assistant a buying question in its category.

## Selected writing

- [The clicks aren't dying. They're emigrating.](https://dogonthetable.com/blog/clicks-are-emigrating/): Google clicks are falling and the panic industry is booming. The data says traffic is moving, not ending.
- [GEO is a bad name for it. It won anyway.](https://dogonthetable.com/blog/geo-is-a-bad-name/): how an ambiguous, slightly inaccurate name for getting cited in AI answers won despite almost nobody loving it.
- [Google didn't say it. Its AI did.](https://dogonthetable.com/blog/google-didnt-say-it-its-ai-did/): a German court ruled Google owns the words its AI Overviews generate. Why the ruling is right, why it's a mess.
- [LLM SEO is a contradiction in terms](https://dogonthetable.com/blog/llm-seo-is-a-contradiction/): you cannot optimise a model's frozen training data, and optimising what it retrieves live is just SEO. What to do instead.
- [Who AI tells UK founders to raise from](https://dogonthetable.com/blog/vc-citation-census/): 40 founder fundraising questions run through ChatGPT twice each. Over half named investors and cited no source.

## Contact

Email: hello@dogonthetable.com