SEO & AI visibility consultant · Brighton
I help businesses understand how they appear in search and AI answers, then work on what needs improving. That might mean sorting out a technical SEO problem, checking how ChatGPT describes your brand or giving your content more substance.
My background covers iGaming, ecommerce and enterprise search. You'll work directly with me, from the first conversation through to the work itself, with a clear explanation of what I'm doing and why it should help.
These are the four areas within which I work. They often overlap, so we can start with the problem you want to solve and work out which help makes sense.
I check whether AI assistants mention your brand, how they describe it and which sources they use. From there, I work on the information and content that could improve your visibility, then check what changes.
I help you find and fix the issues that make it harder for customers to find your site. The work can include technical audits, content planning or a site migration, with priorities based on your business and the evidence available.
I help plan and improve websites so they're easier to use, find and maintain. I lead the strategy and bring in trusted specialists where the project needs them, so the approach fits the work involved.
I build workflows that reduce repetitive work in research, reporting and content production. I use these tools in my own business too, so I know the value of having fewer routine jobs to manage and fewer tabs open at midnight.
17 years in search. 12 iGaming brands, 15 ecommerce sites, 40+ local service firms, 22 SaaS, tech & finance names. And 24,000 biscuits eaten (conservative estimate).
Before recommending changes, I check what search engines and AI assistants show about your brand. That gives us something concrete to work from: where you appear, whether the information is accurate and which gaps are worth addressing.
We can then agree the priorities and check whether the work makes a useful difference.
I test relevant questions about your market and compare how AI assistants describe your brand and your competitors. We look at the answers, the sources and any gaps or inaccuracies that need attention.
I turn the findings into practical priorities. That can include clearer brand information, better content or technical changes that help people and search systems find and interpret it.
For ongoing work, we repeat the checks and compare the results over time. I explain what has changed, what remains uncertain and where I recommend putting the next effort.
Ocean Bottle had a strong product story, but limited visibility among people searching without the brand name. We improved the site structure and developed content around relevant customer searches. Over the following year, non-brand traffic grew by 1,286% and SEO-attributed sales rose by 225%.
The free check asks three questions a potential customer might ask, across three AI models, and emails you the results. You'll see whether your brand appears in those answers. It's a small sample, but a useful place to start if you'd like to understand what to look at next.
Paying attention so you don't have to.
Tell me what you're trying to improve and what you've already tried. I'll give you an honest view of where I can help and what I think the next step should be.
If you're unsure where to start, that's fine too. We can work it out together.