Websites services

Website redesign and custom web tools

If your site is slow, hard to update or no longer brings in the right enquiries, a website redesign can give it a clearer job. I can improve the platform you already use or rebuild the site on a faster setup that you can still edit. I also make small tools that answer customer questions, collect enquiries or take repetitive work off your desk.

I'm Kristian, the independent consultant behind Dog on the Table. I've worked in search for 17 years, so I plan a redesign around the pages and traffic you already have. You'll deal directly with me from the first conversation through to the work itself. I'll recommend a platform and a scope that fit your business, then agree the work and fee with you in writing.

Let's have a look See the tools

A better site should make your work easier

A new look can help, but it won't fix a confusing site on its own. I look at how people find you, what they need to know and where the site makes either task harder. That might lead to better page structure, clearer content, faster templates or a full rebuild. If your current platform still suits your team, there's no need to move for the sake of moving.

A lead generation website needs to help people understand what you offer and take the next step. Sometimes a quote calculator or free check can help them do that. I treat the site and the tools that support it as part of the same website design and development work, whether I'm improving what you have or building something new.

What I can do with your website

Improve the platform you already use

If your current platform still works for your team, I can improve the site without moving it. That might mean clearer pages, better templates or faster loading while keeping the editing process familiar. After Notion Capital changed domains, I found and fixed thousands of references to the old domain in its Webflow CMS. I also build reusable elements for its articles and portfolio pages. For larger builds, I lead the planning, search work, content and checks before launch. Where the project needs more support, I work with trusted partners, including a WordPress developer, a specialist Webflow partner and designers.

Move to a faster site you can edit

If your legacy site is slow and weighed down by plugins, a static site may be a better fit. Its pages are made in advance and served from a fast network, so each visit doesn't need a database or plugins to run. For a recent local service business rebuild, I used Eleventy to make the pages and Pages CMS to let the owner edit words, prices and photos in a browser. Saving a change rebuilds the site automatically. Other site generators and editors work in a similar way. I choose what fits the site and the people updating it. Static sites can mean faster pages, fewer moving parts, fewer security updates and low running costs. Complex ecommerce, member logins and heavy account features usually need a platform built for them.

Protect the search traffic you have

Changing a site can also change its URLs and content. If search engines can't find the right new pages, traffic may suffer. I record the starting position, map old URLs to relevant new pages, check the site when it launches and watch what happens afterwards. I recommend three months of monitoring after launch so we can find problems that the launch checks miss. I can't promise rankings will stay fixed, but I can plan the move carefully and respond to what the data shows.

Small tools with a useful job

A custom web tool makes sense when customers keep asking the same question before they buy, often about price, or when your team repeats the same manual task. A quote calculator can give someone a useful starting point while sending you the details needed for a proper conversation. Sometimes the answer is simpler. If a clear price list or an ordinary form would do the job, I'll recommend that instead.

Tools that bring in enquiries

I build lead generation tools such as free checks, audits and price calculators that give visitors something useful in return for their details. I've built six free tools for my own site, including an AI visibility check that emails a report and sends each request to me as a lead. I've also built branded free-audit tools for a marketing agency and a B2B media company. A tool can sit inside the website you already have, whatever platform it runs on.

Tools that save your team time

A postcode checker can answer whether you cover an area. A form-based estimate tool can collect the details your team otherwise asks for one by one. I also build internal dashboards and small tools for repeated tasks. For clients, I've made reporting dashboards that refresh every night with Google Search Console, GA4 and AI referral traffic data. I'll look at the task first, then work out whether a tool is worth building.

Here are some of the custom web tools I've built or have in testing.

My free AI visibility check asks AI models about a brand, then emails the visitor a report.
Schema Sniffer checks a page's structured data for errors. I've built four more free tools for my site.
A photo quote tool for a stairlift installer reads a customer's stair photo and shows a guide price range from the installer's price list. It's in client testing. A free home survey confirms the price.
Visitors to a marketing agency's site and a B2B media company's site can use branded tools to request a free audit.
Client reporting dashboards refresh nightly, so teams can check search and AI referral data without assembling the same report by hand.

Examples of the work

The speed figures in the first three rows come from Lighthouse lab tests. The Notion Capital figures measure image file size, bandwidth and page weight. These recorded results aren't a promise of what your site will achieve.

Project	The work	Recorded result
Dog on the Table	Replaced my old WordPress site in May 2026 with a new Eleventy site hosted on Cloudflare Pages	After a performance pass on the new site, Lighthouse performance scored 99 (80 before the pass), accessibility 100 (98 before), best practices 100 and SEO 100.
Local service business	Built a Wix-to-Eleventy draft with Pages CMS; the rebuild is not live	In desktop lab tests, performance scored 89 on the current site and 99 on the draft. Largest contentful paint fell from 1.85 s to 0.74 s; home page weight fell from 3,184 KB to 172 KB. Once live, the new site's only running cost will be yearly domain renewal; hosting and the editor are free.
Media company	Improved scripts and tag manager setup on its WordPress site	In mobile lab tests, largest contentful paint fell from 7.7 s to 2.8 s; the performance score after the work was 94.
Notion Capital	Fixed thousands of old-domain references in its Webflow CMS, built reusable article and portfolio elements and replaced oversized images	Image files went from 518 MB to 60 MB, 88% lighter. Bandwidth for those images fell from 2.20 GB to 0.32 GB a day, about 55 GB a month less. The home page's download size halved.

How we work together

Tell me what needs to change

The first call is free. Tell me what the site does now, what isn't working and what you need it to do. I'll ask about the people who use it and the team who updates it. I usually reply to an initial enquiry within one working day, and an NDA is available.

Agree the plan

I review the current site, its search traffic and the platform options. I'll recommend a refresh, a rebuild or a smaller piece of work if that fits better. We agree the scope and fee in writing before work starts, including what needs to happen around launch.

Build and check

I build static sites and custom tools myself, then check the work against the agreed plan. For larger builds, I lead the project and bring in trusted partners where needed, including a WordPress developer, a specialist Webflow partner and extra design support. I handle the content, search work and checks before launch.

Launch and watch

Before launch, I check the pages, links and redirects against the old site. I check them again when the new site is live and monitor what search engines do afterwards. I recommend three months of monitoring after a redesign, especially when URLs or content have changed.

Ways to work together

You can start with a focused review or bring me in for the full project. I'll suggest the smallest scope that deals with the problem you've described. The first call is free, and we agree the scope and fee in writing before work starts.

Option	Typical scope
A website review and plan	Review the current site, identify the main problems and set out recommended changes.
A redesign or rebuild on your current platform	Improve the structure, templates, speed and content on a platform that still suits your team.
A move to a static site with a simple editor	Rebuild a suitable site with a setup that fits your team, including a plan for old URLs.
A custom web tool	Build a calculator, free check, coverage checker or other focused tool for your existing site.
Ongoing support after launch	Check the site after release, monitor search changes and work through agreed improvements.

Search belongs in the plan

A redesign gives us a chance to make the site easier for people and search engines to understand. My website migration SEO work covers the detailed search plan when a move needs one. I can also look at how your pages support AI visibility. If a repeated task extends beyond the website, my automation work may be a better fit. I'll connect these pieces where they help, rather than add work the site doesn't need.

Questions before we start

What does a website redesign cost?

It depends on the size of the site, the platform, the content work and whether you need a custom tool. I won't give you a price before I understand those things. The first call is free. Once I've reviewed what you need, we agree the scope and fee in writing before any work starts.

Will a redesign hurt my Google rankings?

A redesign can affect rankings because it may change the pages and URLs that search engines know. I record the starting position, map old URLs to the right new pages and check the site at launch. I then watch for problems and recommend three months of monitoring. No one can promise unchanged rankings, but these checks give us a way to find and address issues.

Should I stay on WordPress or move off it?

I'd decide that from what your site needs and how your team uses it. If WordPress supports the features you need and people can update it comfortably, improving the current site may be sensible. A move off WordPress can suit a content-led site that needs fewer moving parts. Complex ecommerce or account features usually belong on a platform designed for them.

Can I edit a static site myself?

Yes. On a recent build, I used Pages CMS so the owner can change words, prices and photos in a browser without editing code. Saving a change rebuilds the site automatically. Other editors exist, so I'll check what your team needs to update before recommending a setup. If you need complex editing or logged-in features, a different platform may fit better.

Can you build a quote calculator or another tool for my site?

Yes. I can build a quote calculator, a price calculator, a free check or a small tool for a repeated task. It can be embedded in your existing website. I'll first look at the question it needs to answer and the information it needs from visitors. If a form or clear price list would work just as well, I'll say so.

Do you do the design and development yourself?

I build static sites and custom web tools myself, and you work directly with me throughout. I also plan the structure, content and search work. For larger builds, I lead the project and bring in trusted partners where needed, including a WordPress developer, a specialist Webflow partner and extra design support. I check the work before launch.

How long does a redesign take?

I can give you a useful schedule once I've seen the site and agreed what the work includes. A change to a few templates has different demands from a rebuild with new content and a move to another platform. Your team's review time and any tools or integrations also matter. I'll set out the work before we start.

Do you work with businesses in Brighton and Sussex?

Yes. I'm based in Brighton and work with businesses in Brighton, Sussex and across the UK. Most of my work happens remotely, which also lets me work with clients internationally. If an in-person meeting would help, we can discuss it case by case, mainly depending on location. You'll work with me directly either way.

Let's have a look.

Tell me what your site does now and what you wish it did better. I'll help you work out whether it needs a redesign, a move to another platform or a smaller tool. The first call is free, and I usually reply within one working day. If you'd like to see the kind of thing I build first, take a look at the tools.

Let's have a look See the tools