A growing set of free tools for the questions that come up in SEO and AI visibility work. No signup, no dashboards, no upsell dressed up as a result. If the tool says something is broken, it is.
Drop in a URL and the question you want to be the answer for. Retriever reads your page the way AI search does: it finds your strongest passage and scores whether it actually answers. If it fails the sniff test, the evidence card shows exactly which sentence to add.
The whole playbook in one place: 10 weighted pillars for ranking in classic search and being cited by AI answer engines. Read the guide, tick the 32 self-checks as you go, and watch a live readiness score build. Then run the full scorecard on your site, or print the checklist and pin it up.
Drop in your URL. See whether an AI agent can actually perceive, navigate and cite your site, scored against Google's own agent guidance and the Lighthouse agentic checks. The fixes that make you usable by the agents now browsing for your customers.
Paste a URL. Get a verdict on your structured data: what is broken, what is thin, what is missing for the page type, written up in plain English. Includes paste-ready JSON-LD for the gaps.
Three real prospect prompts, run across Claude Haiku 4.5, Gemini 3.6 Flash and GPT-5.6 Luna. See whether your brand actually comes up when an AI assistant gets asked a buying question in your category.
Drop in your URL. See the questions your buyers actually ask AI assistants about your market, sorted by how close to buying they are, and where you surface against them. Keyword research for the answer era.
More tools land here as they are built. If there is a particular check or generator that would actually save you a Tuesday afternoon, tell me.
The free tools find the problem. The paid work fixes it across the whole site, measures the lift, and stays on it as the engines change. That is the actual job.