Tools for a closer look

Useful checks for your website.

I built these tools to help with questions that come up in my SEO and AI visibility work. You can use them to take a closer look at a page, explore possible customer questions or work through a set of checks.

Each tool explains what it found and gives you a starting point for deciding what to do next.

Some results appear immediately; some reports ask for an email address. The individual tool pages explain what is included and how each check works.

Free tool

Retriever

Compare a page with a question you'd like it to answer. See which passage scores most strongly, the concepts it covers and suggestions to review.

Send out the Retriever →

Free tool

Agent-Readiness Audit

Check aspects of your page's structure, controls and content that may affect how browser agents use it. The results identify issues to investigate.

Run the check →

Free tool

Schema Sniffer

Review the JSON-LD structured data on a page. See errors, missing information and suggested additions, with draft markup available to review.

Run a sniff →

Free tool

Free AI visibility check

Test three questions across three AI models and see whether your brand appears in the nine answers. A small sample, with the wording included in the report.

Run the free check →

Free tool

Ask Volume

Explore possible questions about your market, grouped by buying stage. The tool estimates relative demand and tests a selection of questions for brand mentions.

Explore possible questions →

If there's a repetitive check you'd find useful, I'd be interested to hear about it. The list is allowed to grow.

Need help interpreting a result?

A tool can give you a useful starting point. If you'd like help deciding what matters or putting improvements into practice, tell me what it found.