Site index · EntityMap

A structured guide to this site.

This index describes the business, services, tools and topics covered on the site. It links each excerpt to its source page and is generated from the same data as the machine-readable JSON file.

The information is published by Dog on the Table. It is not an independent verification of the claims it contains.

Read the JSON file · About the EntityMap format

20 entities Publisher: Dog on the Table Status: self-declared Generated: 2026-10-09T14:44:57Z
Organization

Dog on the Table

Independent support with SEO, AI visibility, websites and automation. Based in Brighton and working with businesses across the UK and beyond.

I help businesses understand how they appear in search and AI answers, then work on what needs improving. That might mean sorting out a technical SEO problem, checking how ChatGPT describes your brand or giving your content more substance.

SEO & AI visibility consultant, Brighton · Dog on the Table — published by Dog on the Table

I run Dog on the Table, an independent marketing consultancy based in Brighton. I help businesses understand how they're found through search and AI, improve their websites and make recurring work easier to manage.

About Kristian · Dog on the Table · Brighton — published by Dog on the Table
Person

Kristian Towell

Founder of Dog on the Table, an independent marketing consultancy based in Brighton. Works on SEO, AI visibility, websites and automation, with experience in agencies, in-house and independently.

Same as: https://www.linkedin.com/in/kristiantowell/, https://github.com/kristian-dott-42

My background is in SEO. I've worked in agencies, in-house and independently, across businesses ranging from ecommerce and retail to software, finance and betting.

About Kristian · Dog on the Table · Brighton — published by Dog on the Table

My background covers iGaming, ecommerce and enterprise search. You'll work directly with me, from the first conversation through to the work itself, with a clear explanation of what I'm doing and why it should help.

SEO & AI visibility consultant, Brighton · Dog on the Table — published by Dog on the Table
Concept · also GEO

Generative Engine Optimisation

Work to understand and improve how a brand and its content appear in AI-generated answers. It overlaps with SEO, content and accurate business information.

Same as: https://www.wikidata.org/wiki/Q117246174

Generative engine optimisation, or GEO, focuses on how a brand and its content appear in AI-generated answers. Answer engine optimisation, or AEO, is a related term used for work around direct answers. The labels overlap, and the terminology can be less useful than the questions behind it: does your brand appear, is the information accurate and what can you improve?

GEO & AI visibility consultant, Brighton · Dog on the Table — published by Dog on the Table

This is the framework I use to organise questions about how a website is found, understood and used. It brings together established SEO work and the additional measurement involved in reviewing AI answers.

SEO + AI Standard: a practical review framework · Dog on the Table — published by Dog on the Table
Concept · also AEO

Answer Engine Optimisation

Work around direct answers, including how a business appears and whether the information is accurate. The term overlaps with GEO.

When someone asks an AI assistant about your market, you want your business to be represented clearly and accurately. I help you understand where your brand appears, what the answers say and which gaps are worth addressing.

GEO & AI visibility consultant, Brighton · Dog on the Table — published by Dog on the Table
Concept · also SEO

Search Engine Optimization

The practice of earning visibility in search results. Dog on the Table treats it as the foundation that AI visibility is built on rather than a legacy discipline being replaced.

Same as: https://www.wikidata.org/wiki/Q180711

If you're old enough to remember search before Google ate it, this is familiar territory. AltaVista, Lycos, Yahoo, Ask Jeeves and Hotbot. Different surfaces, different playbooks, different things that worked. We forgot about all of that because Google won and the optimisation job rapidly collapsed into one engine, one SERP, one set of rules. For about fifteen years, "SEO" meant "Google." They had a pretty good run.

Why a single AI visibility score misleads · Dog on the Table — published by Dog on the Table
Concept

AI visibility

Whether and how AI assistants mention a brand in sampled answers. Results can vary across questions, systems and repeated checks.

Same as: https://www.wikidata.org/wiki/Q115305900

I check whether AI assistants mention your brand, how they describe it and which sources they use. From there, I work on the information and content that could improve your visibility, then check what changes.

SEO & AI visibility consultant, Brighton · Dog on the Table — published by Dog on the Table

Profound analysed 680 million citations across ChatGPT, Perplexity and Google AI Overviews to map what each engine actually cites. BrightEdge then measured how much five AI engines' citation lists overlap : at best 59%, at worst 16%. And Google's AI Mode (the full chat surface, not the AI Overviews that sit on top of normal results) shares just 14% of its URLs with Google's own top ten organic results, per SE Ranking .

Why a single AI visibility score misleads · Dog on the Table — published by Dog on the Table
Methodology · also SEO + AI Standard

The Modern SEO + AI Optimisation Standard

A working framework with 10 areas and 32 checks for reviewing SEO and AI visibility. Version 2.0 reflects Kristian’s judgement and helps organise priorities.

32 checks · 10 areas · weights reflect my judgement

SEO + AI Standard: a practical review framework · Dog on the Table — published by Dog on the Table

The 10 areas and 32 checks are intended to help you investigate your site and choose priorities. The weights reflect my judgement, informed by the sources linked throughout. They are not a search-engine scoring system.

SEO + AI Standard: a practical review framework · Dog on the Table — published by Dog on the Table
Methodology

Best in Show

An August 2026 study of 50 UK agency websites using public-page checks from framework v1.1. The top 10 are named; other entries are unnamed.

The average score was 40.2 out of 100 under this method.

Best in Show: a study of 50 UK agency websites · Dog on the Table — published by Dog on the Table

On 19th August 2026, I assessed each agency's homepage, About page and one recent blog post. The study used 13 publicly observable checks from the 32-check framework, covering 47 of its 100 weight points. This was version 1.1 of the framework. Those results were then rescaled to 100. The other checks were excluded from the score. A full assessment could produce a different result.

Best in Show: a study of 50 UK agency websites · Dog on the Table — published by Dog on the Table
Standard

llms.txt

A proposed root-level file for declaring site content to language models. Dog on the Table's published position is that almost nothing fetches it, while tooling has begun grading it anyway.

On 15 June 2026 Ahrefs published the largest look at llms.txt in the wild so far : 137,210 domains. The headline number is hard to argue with. 97% of llms.txt files received zero requests in May. Nothing fetched them. Not a human, not a bot.

Is llms.txt worth it? The honest answer · Dog on the Table — published by Dog on the Table
Service

AI Visibility Audit

A fixed-fee engagement measuring how AI assistants describe a brand across ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews, then delivering a prioritised plan.

The AI visibility audit gives you a detailed view of how your brand appears in AI answers. I test 50 questions about your market across ChatGPT, Claude, Gemini and Perplexity, and check Google AI Overviews for 20 tracked keywords. You'll see where your brand appears, where answers favour the competitors you name and where they contain inaccurate information. I turn those findings into a prioritised action plan, delivered with a report and a 60-minute walkthrough within two weeks of kickoff.

AI visibility audit · £4,000 · Dog on the Table — published by Dog on the Table
Service

Generative and Answer Engine Optimisation

GEO and AI visibility consultancy covering audits, clearer brand information, useful content and ongoing measurement.

When someone asks an AI assistant about your market, you want your business to be represented clearly and accurately. I help you understand where your brand appears, what the answers say and which gaps are worth addressing. The work starts with measurement, then moves into practical improvements to your content, brand information and website. You'll get a clear explanation of the findings and how they inform the next step.

GEO & AI visibility consultant, Brighton · Dog on the Table — published by Dog on the Table
Service

Business Process Automation

AI and business process automation consultancy covering discovery, workflow builds, team workshops and ongoing support.

If your team spends hours gathering information, moving it between tools or assembling the same report, there's usually something worth looking at. I help you decide which tasks could benefit from automation, then build workflows around the way you work. That can include scheduled research, content preparation, reporting or finding information in your own documents. I use these tools in my business too, and bring that practical experience to the work we do together.

AI automation consultant, Brighton & UK · Dog on the Table — published by Dog on the Table
Service

White-label SEO and GEO for agencies

SEO and AI visibility support for agencies, including audits, planning and implementation guidance delivered in their branding.

  • TARGETS → Marketing and SEO agencies (declared)

If you need extra capacity or specialist help with a client project, I can work alongside your agency. That might be an audit, a plan for the next stage or ongoing support as the work develops.

White-label SEO and AI visibility support · Dog on the Table — published by Dog on the Table
SoftwareProduct

Ask Volume

A free tool that suggests questions about a market, estimates relative demand and samples answers for brand mentions.

Ask Volume uses your website to suggest questions that could be relevant to potential customers. It groups them by buying stage, estimates relative demand and checks a selection for brand mentions.

Ask Volume: explore possible AI search questions · Dog on the Table — published by Dog on the Table
SoftwareProduct

Retriever

A free tool that compares passages from a page with a question and provides evidence for reviewing relevance.

Give Retriever a page and a question. It compares passages from the page with that question, then shows the strongest match and concepts you may want to address.

Retriever: check how well a page answers a question · Dog on the Table — published by Dog on the Table
SoftwareProduct

Schema Sniffer

A free check of JSON-LD markup, with findings and optional draft markup to review.

Schema Sniffer reads the JSON-LD markup in your page's HTML and checks it against a set of rules. The report explains errors, incomplete information and possible additions for the page type.

Schema Sniffer: review your page's structured data · Dog on the Table — published by Dog on the Table
SoftwareProduct

Agent-Readiness Audit

A browser-based check of page structure, accessible controls and content. Its score summarises the tool’s checks.

This check opens your page in a browser and examines its structure, controls and content. It highlights issues that may make a page harder to understand or operate.

Agent-Readiness Audit: check your page · Dog on the Table — published by Dog on the Table
SoftwareProduct

SEO + AI Standard Scorecard

An interactive review of 32 framework checks with a weighted score and suggested priorities. It does not measure actual search or AI visibility.

Work through the 32 checks using evidence from your site and processes. The score summarises your answers against the framework's weights, and the action list helps you choose what to investigate next.

SEO + AI scorecard: review your website · Dog on the Table — published by Dog on the Table
SoftwareProduct

Free LLM Visibility Check

A free introductory check that tests three questions relevant to a market across three AI models and reports brand mentions in the nine answers.

This free check tests three questions relevant to your market across three AI models. It records the nine answers and whether your brand appears, then emails you the report.

Free AI visibility check · Dog on the Table — published by Dog on the Table
Place

Brighton

Brighton, East Sussex, UK. Where Dog on the Table is based and works from, serving clients across the UK, Europe and the US.

Same as: https://www.wikidata.org/wiki/Q131491

I'm based in Brighton and work remotely with businesses across the UK and beyond. You'll work directly with me, including the conversations about findings, priorities and progress.

GEO & AI visibility consultant, Brighton · Dog on the Table — published by Dog on the Table