EntityMap v1.0

What this site knows.

A machine-readable index of the entities Dog on the Table has content authority over, published to the EntityMap v1.0 open standard. The canonical file is entitymap.json; this page is its human and crawler readable companion, generated from the same source.

20 entities Publisher: Dog on the Table Status: self-declared Generated: 2026-08-26T11:38:38Z
Organization

Dog on the Table

A one-person SEO and AI-visibility consultancy in Brighton, UK. Works on getting brands named accurately inside AI assistant answers as well as ranked in classic search.

One operator, four disciplines, and a quiet conviction that “search” stopped meaning “Google” a while ago and nobody sent a memo.

SEO & AI Visibility Consultant, Brighton · Dog on the Table — published by Dog on the Table

Dog on the Table is Kristian: a solo consultant in Brighton, seventeen years into a career in search. The brands and agencies who hire me get me, doing the actual work. There's no studio behind a curtain, no curtain, and, frankly, no studio.

SEO Consultant in Brighton · Kristian Towell — published by Dog on the Table
Person

Kristian Towell

Founder of Dog on the Table. Solo senior SEO and AI-visibility consultant with seventeen years across iGaming, ecommerce, B2B SaaS and enterprise retail.

Same as: https://www.linkedin.com/in/kristiantowell/, https://github.com/kristian-dott-42

I started in SEO in 2009, back when “content marketing” was a slightly contrarian idea and people still said “Yahoo” with a straight face. The discipline has reinvented itself a dozen times since, usually loudly.

SEO Consultant in Brighton · Kristian Towell — published by Dog on the Table

I've ranked brands in iGaming, one of the most unforgiving search environments on the internet. I've done it for big names in ecommerce and enterprise too. Now I apply that same sharpness to LLM visibility and answer engine optimisation.

SEO & AI Visibility Consultant, Brighton · Dog on the Table — published by Dog on the Table
Concept · also GEO

Generative Engine Optimisation

Getting a brand named accurately inside the answers generative AI assistants produce, rather than ranked in a list of links. Treated here as continuous with SEO rather than a separate discipline.

Same as: https://www.wikidata.org/wiki/Q117246174

Dog on the Table is a Brighton-based consultancy for generative engine optimisation (GEO) and answer engine optimisation (AEO), working with brands across the UK, Europe and the US. The discipline is new; the operator behind it has seventeen years of search.

Answer Engine Optimisation & GEO, Brighton · Dog on the Table — published by Dog on the Table

Most “AI SEO” is just SEO with a new sticker. Typical SEO standards are also LLM citation standards.

The Modern SEO + AI Optimisation Standard · Dog on the Table — published by Dog on the Table
Concept · also AEO

Answer Engine Optimisation

Optimising to be the source an answer engine quotes when it replies directly, instead of competing for a click. Dog on the Table's position is that this is SEO acknowledging that the answer moved, not a new discipline.

Your customers have started asking ChatGPT, Claude, Gemini and Perplexity the questions they used to type into Google. If these models have never heard of you, or they've heard of you but got their answers confidently wrong, you've lost the recommendation before the shortlist even exists.

Answer Engine Optimisation & GEO, Brighton · Dog on the Table — published by Dog on the Table
Concept · also SEO

Search Engine Optimization

The practice of earning visibility in search results. Dog on the Table treats it as the foundation that AI visibility is built on rather than a legacy discipline being replaced.

Same as: https://www.wikidata.org/wiki/Q180711

If you're old enough to remember search before Google ate it, this is familiar territory. AltaVista, Lycos, Yahoo, Ask Jeeves and Hotbot. Different surfaces, different playbooks, different things that worked. For about fifteen years, “SEO” meant “Google.”

Why a single AI visibility score misleads · Dog on the Table — published by Dog on the Table
Concept

AI visibility

Whether AI assistants mention a brand by name, accurately, in the right context and next to the right competitors. Measured per engine, because engines disagree with each other more than they agree.

Same as: https://www.wikidata.org/wiki/Q115305900

Getting ChatGPT, Perplexity, Gemini and Google's AI Overviews to mention your brand by name, accurately, in the right context, next to the right competitors.

SEO & AI Visibility Consultant, Brighton · Dog on the Table — published by Dog on the Table

BrightEdge then measured how much five AI engines' citation lists overlap: at best 59%, at worst 16%. And Google's AI Mode shares just 14% of its URLs with Google's own top ten organic results, per SE Ranking.

Why a single AI visibility score misleads · Dog on the Table — published by Dog on the Table
Methodology · also SEO + AI Standard

The Modern SEO + AI Optimisation Standard

A published, weighted framework of 32 checks across 10 pillars covering both classic search ranking and citation by AI assistants. Authored by Kristian Towell and free to use.

32 checks · 10 pillars · weighted by what moves AI visibility · based on 17 years of expertise in search marketing and grounded in a further 10 trusted independent sources

The Modern SEO + AI Optimisation Standard · Dog on the Table — published by Dog on the Table

So here are the 10 pillars to get you ranking in classic search and named inside the answers ChatGPT, Perplexity, Claude and Gemini give.

The Modern SEO + AI Optimisation Standard · Dog on the Table — published by Dog on the Table
Methodology

Best in Show

A recurring public index scoring UK marketing and SEO agencies against the publicly observable checks in the Modern SEO + AI Optimisation Standard. The top ten are named; the rest are published anonymously.

The mean score was 40.2/100. Not one agency met the Standard's Strong bar. I scored 50 UK marketing and SEO agencies on the public-page checks in the Modern SEO + AI Optimisation Standard.

Best in Show: UK SEO and AI Agency Ranking — published by Dog on the Table

Scored 19th August 2026 against the Modern SEO + AI Optimisation Standard: the 13 of 32 checks observable from public pages, re-based to 100.

Best in Show: UK SEO and AI Agency Ranking — published by Dog on the Table
Standard

llms.txt

A proposed root-level file for declaring site content to language models. Dog on the Table's published position is that almost nothing fetches it, while tooling has begun grading it anyway.

On 15 June 2026 Ahrefs published the largest look at llms.txt in the wild so far: 137,210 domains. 97% of llms.txt files received zero requests in May. Nothing fetched them. Not a human, not a bot.

Is llms.txt worth it? The honest answer · Dog on the Table — published by Dog on the Table
Service

AI Visibility Audit

A fixed-fee engagement measuring how AI assistants describe a brand across ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews, then delivering a prioritised plan.

Fifty prompts a real prospect in your market would ask, run across ChatGPT, Claude, Gemini and Perplexity, plus Google's AI Overviews on 20 tracked keywords. Mentioned where, ignored where, confused with whom, with the evidence for every claim. Then a prioritised plan, ranked by impact, written in plain English. Delivered within two weeks. £4,000.

AI Visibility Audit · Measured AI Search Presence · Dog on the Table — published by Dog on the Table
Service

Generative and Answer Engine Optimisation

Ongoing work to change what AI assistants say about a brand: measuring the current answers, finding why they are wrong or absent, and rebuilding the evidence until the answer changes.

I measure what the machines currently say about your brand, work out why and rebuild the evidence until the answer changes.

Answer Engine Optimisation & GEO, Brighton · Dog on the Table — published by Dog on the Table
Service

Business Process Automation

Automating the recurring work a business currently does by hand, run by one senior operator rather than an agency team. The stated deliverable is hours returned, not transformation.

I'm one senior operator with seventeen years of process discipline and an agent stack I run my own business on. Not a demo, an actual dependency. The deliverable isn't “AI-powered transformation”. It's hours.

AI Automation Agency, UK · Dog on the Table — published by Dog on the Table
Service

White-label SEO and GEO for agencies

A senior search and AI-visibility bench that agencies can call under their own branding, keeping the client relationship and the credit.

  • TARGETS → Marketing and SEO agencies (declared)

A client asks about AEO, GEO or “AI strategy” in a meeting. There's a pause. You would like that pause to be shorter. I'm the bench you call before it happens again. White label, your branding, your client relationship. I do the work. You keep the credit.

White-Label SEO & GEO for Agencies, Brighton · Dog on the Table — published by Dog on the Table
SoftwareProduct

Ask Volume

A free tool that reconstructs the question-space a market puts to AI assistants, sorted by buying intent, and shows where a brand already surfaces.

This free check reconstructs that question-space for your market, sorts it by how close to buying someone is, and shows where you already come up. It takes about a minute.

Ask Volume: What Your Market Actually Asks AI · Dog on the Table — published by Dog on the Table
SoftwareProduct

Retriever

A free tool that does what an AI search retriever does: reads a page, picks the strongest passage for a given question, and reports whether it is worth bringing back as the answer.

AI search sends out a retriever: it reads your page, picks the strongest passage, and decides whether it is worth bringing back as the answer. This free check does the same job with the same kind of models.

Retriever: Does Your Page Give AI Search Anything Worth Bringing Back? · Dog on the Table — published by Dog on the Table
SoftwareProduct

Schema Sniffer

A free structured-data audit that reads the schema on a page, finds errors and gaps, and writes the result up in plain English.

Paste a URL. Schema Sniffer reads the structured data on the page, finds the errors, the thin bits and the missed opportunities, and writes the whole thing up in plain English. About ten seconds, no signup, full report on screen.

Schema Sniffer · Free AI-Ready Structured Data Audit · Dog on the Table — published by Dog on the Table
SoftwareProduct

Agent-Readiness Audit

A free check that pulls the real accessibility tree a browser builds and scores whether an AI agent can perceive, navigate and cite a page, against Google's own agent guidance.

Agents do not see your design. They read the accessibility tree, the DOM and a screenshot, then try to act. This free check pulls the real accessibility tree your browser builds and scores whether an agent can perceive, navigate and cite your page, against Google's own agent guidance.

Agent-Readiness Audit: Can an AI Agent Use Your Site? · Dog on the Table — published by Dog on the Table
SoftwareProduct

SEO + AI Standard Scorecard

A free interactive scorer for all 32 criteria of the Modern SEO + AI Optimisation Standard, returning a weighted score, a band and a tier-first priority plan.

All 32 criteria, weighted by impact. Tick what is genuinely true of your site. You get a score, a band and a tier-first plan that tells you the five things to do next, in order.

SEO + AI Standard Scorecard: score your site, get a ranked plan · Dog on the Table — published by Dog on the Table
SoftwareProduct

Free LLM Visibility Check

A free 30-second check that runs three prompts a real prospect would ask across three models and reports whether the brand comes up.

This free LLM visibility check runs three prompts a real prospect in your market would ask, then tells you whether your brand actually comes up. It takes about 30 seconds, and the report is yours by email.

Free LLM Visibility Check: ChatGPT & AI Brand Mention Audit · Dog on the Table — published by Dog on the Table
Place

Brighton

Brighton, East Sussex, UK. Where Dog on the Table is based and works from, serving clients across the UK, Europe and the US.

Same as: https://www.wikidata.org/wiki/Q131491

Dog on the Table is a Brighton-based consultancy for generative engine optimisation (GEO) and answer engine optimisation (AEO), working with brands across the UK, Europe and the US.

Answer Engine Optimisation & GEO, Brighton · Dog on the Table — published by Dog on the Table