Example output · a brand you know

How the market asks AI about sportswear and athletic equipment.

Run on adidas.com. Your market asks AI assistants about sportswear and athletic equipment in 20 different ways. Adidas surfaces in 4 of the 6 highest-demand questions I checked, and there are real gaps even for a brand this size.

5
Awareness
8
Consideration
7
Decision
The full demand map

Awareness

What are the best running shoes for marathon training?you appear running shoe selection
What kind of sportswear is best for cold weather?absent cold weather gear
How to choose football boots for different pitches? football boot guide
Benefits of wearing compression clothing for sports? compression wear benefits
What is the difference between activewear and athleisure? apparel categories

Consideration

Best sportswear for intense gym workouts?absent gym workout gear
What are the best brands for comfortable everyday trainers?you appear comfortable trainers
Comparing basketball shoes for ankle support versus agility. basketball shoe comparison
Recommendations for hiking boots with good grip. hiking boot recommendations
What features to look for in tennis rackets? tennis racket features
Which sports brands offer sustainable clothing options? sustainable sportswear
Review of golf shoes for stability and comfort. golf shoe reviews
Are expensive trainers worth the cost for casual wear? trainer value

Decision

Top rated running shoes for under £100.you appear budget running shoes
Where to buy affordable sports clothing online?you appear affordable sports clothing
Best sports equipment shops in London. local sports shops
Where can I find waterproof running jackets? waterproof running gear
Who makes the most durable sports bags? durable sports bags
Compare prices for new season basketball jerseys. basketball jersey prices
Discounts on football kits for youth teams. youth team discounts
Where to focus

The high-demand questions even Adidas is missing from

"Best sportswear for intense gym workouts?"

"What kind of sportswear is best for cold weather?"

Each of these is a question your market is actively asking AI, with no clear brand answer. For a smaller brand, that gap is the whole opportunity.

Your turn

That is Adidas. What does yours look like?

Run the same check on your own site. It takes about a minute, it is free, and it shows you the exact questions your buyers ask AI and where you stand against them.

Run my demand map →